Real Estate · Digital Design
BTI Redesign
Marketing design work for BTI, supporting the launch of their premium apartment developments.
Client
BTI
Services
Digital Design, Marketing Creative
Category
Real Estate · Digital Design
Overview
Small-catalog D2C brands compete on feel, not feature count. This concept builds a storefront around a dozen SKUs, where every product page carries enough craft to justify a premium price, and checkout is short enough to survive on mobile data.
The exercise covered homepage, product detail, cart and a three-step checkout, designed to a single consistent visual system end to end.
The Approach
Fewer products, more conviction.
Editorial Product Pages
Each product page reads like a magazine spread — large imagery, short confident copy, and a single clear add-to-cart action.
Frictionless Checkout
Guest checkout, autofill-friendly fields and a persistent order summary keep the path from cart to confirmation as short as possible.
Consistent System
Typography, spacing and imagery treatment stay identical from homepage to receipt, so the premium feel never breaks.
The Outcome
Marketing creative built to convert.
This case study reflects our design work for BTI’s apartment marketing campaigns.
Launching or rebuilding a storefront?
We design e-commerce experiences that feel premium and convert, from homepage to receipt.